Where We Started
Where St. Johns Asset Management Began
Palatka is more than one of our office locations — it is where this firm was founded. Our roots in Putnam County are genuine and long-standing, and the relationships we have built here over the years reflect the kind of long-term, personalized advisory practice we set out to create from the beginning.
From our founding office in Palatka, St. Johns Asset Management has grown to serve clients across Northeast Florida and throughout the country — while remaining committed to the community where it all started. In Palatka, as in all our markets, our guidance is not tied to product quotas or sales incentives. We are independent — and our only obligation is to you and your goals.
Where We Started
Our founding office — Palatka has been home since day one
Independent & Fiduciary
No product quotas · No corporate agendas · Required to act in your best interest
Local & National
Founded in Palatka · Serving clients throughout the country
Who We Serve
Palatka and Putnam County Clients We Work With
We work with individuals and families throughout Palatka and Putnam County — and have since we opened our doors here:
- Individuals and families approaching or in retirement — including those managing pensions, Social Security decisions, and long-term income planning
- Business owners and entrepreneurs in Putnam County managing the intersection of business and personal financial complexity
- Families navigating estate considerations and multi-generational financial planning
- Professionals and executives seeking independent, personalized financial guidance
- Clients who want a local advisor they can meet with in person — with the full planning capabilities of a firm that serves clients nationwide
Planning Areas
Financial Planning Services Available to Palatka Clients
Retirement Planning
Income planning, account coordination, Social Security timing, and long-term retirement strategy.
Investment Management
Personalized investment strategies aligned with your objectives, time horizon, and financial picture.
Tax-Aware Planning
Financial decision coordination through a tax-aware lens alongside your qualified tax professional.+
Estate & Legacy Considerations
Planning conversations aligned with broader estate and multi-generational legacy objectives.
Business Owner Planning
Retirement, succession, concentrated wealth, and coordinated guidance across business and personal finances.
Family Office Services
Coordinated guidance for high-net-worth individuals and families managing complex, multi-generational financial lives.
"Where It All Started — Palatka is more than an office location. It is where St. Johns Asset Management was founded, and the community that shaped how we think about financial planning."
Most financial guidance available in Palatka comes through advisors operating within corporate structures that create product and sales obligations independent advisors do not have. At St. Johns Asset Management, our Palatka clients receive the same independent, fiduciary guidance — the same standard we apply to every client relationship, whether they are in Putnam County or across the country.
Our principal's background in law adds a dimension to planning conversations most advisory firms cannot offer — particularly for clients navigating estate documents, trust structures, business agreements, and the intersection of legal and financial planning. We do not provide legal advice, but we bring a legal fluency to these conversations that makes a meaningful difference.
Serving Palatka and Beyond
Independent Financial Planning Across Putnam County and Northeast Florida
As the founding office of St. Johns Asset Management, our Palatka location on St. Johns Avenue has served individuals, families, and business owners in Putnam County since the firm's earliest days. We provide independent, fiduciary financial planning throughout Palatka, Interlachen, Crescent City, Hawthorne, Keystone Heights, and surrounding Putnam County communities — and with clients across Florida and throughout the country. Clients in Putnam County who prefer to meet in person are always welcome at our Palatka office, and clients who prefer our Jacksonville or St. Augustine offices are welcome there as well. We offer a complimentary consultation to help determine whether our approach is the right fit for your goals.
Have Questions?
Frequently Asked Questions
What does the first conversation with St. Johns Asset Management look like?
We offer a complimentary consultation with no obligation. The conversation is straightforward — we ask about your goals, your current financial picture, and what you are hoping to address. You will leave with a clearer sense of whether our approach is the right fit, and we will have a better understanding of how we might be able to help. There is no pressure and no commitment required.
I've worked with a financial advisor before and it didn't go well. What makes this different?
The most common frustration we hear from new clients is that their previous advisor was more focused on products than on their situation. As an independent, fiduciary firm, our guidance is not tied to sales quotas or proprietary products — which means the conversation starts with your goals, not with what we have to offer. For many clients in Putnam County, that difference is exactly what they were looking for.
Do I need a large amount of assets or a complex financial situation to work with you?
No. The right question is whether our planning approach fits what you are trying to accomplish — not whether your balance sheet meets a threshold. We work with clients at different stages and with different levels of financial complexity. A complimentary consultation is the best way to find out whether there is a fit.
Can you work alongside my existing CPA or attorney?
Yes. Coordinating alongside your existing professionals is part of how we work. Rather than operating in isolation, we aim to bring structure to the full picture of your financial life, which often means working in close communication with your CPA, estate attorney, and any other advisors you already have.
We Also Work With
Ready to Get Started
Start a Conversation With Our Palatka Team
We offer a complimentary consultation with no obligation. Send us a message and a member of our team will follow up within one business day to start the conversation. You can also reach our Palatka office directly by phone.
Palatka Office
(386) 385-5915
601 St. Johns Avenue
Palatka, FL 32177
Monday – Friday · 8:30 AM – 5:00 PM
St. Johns Asset Management does not provide legal or tax advice. All investment strategies involve risk, including the potential loss of principal. Clients should consult qualified legal, tax, and financial professionals regarding their individual circumstances. Advisory services offered through St. Johns Asset Management (“SJAM”), a registered investment adviser.