Keeping You in Mind

James Neshewat, J.D.

Principal & Fiduciary advisor

Phone: (386) 385-5915
Email: Jim@stjohnsasset.com

James "Jim" Neshewat has called North Florida home for more than 30 years. A graduate of the University of Central Florida with Bachelor's degrees in Economics and English Literature, Jim went on to earn his law degree from Florida Coastal School of Law. Drawing on a rare combination of legal and financial training, Jim brings a depth of perspective to client relationships that few advisors can offer.

Jim works with individuals, families, business owners, and healthcare professionals — helping identify tax-efficient estate and investment strategies while implementing them in a seamless and effective manner to help each client work toward their goals. Jim brings strength to his clients' financial plans through his knowledge of various financial and legal avenues often overlooked by individuals and their advisors. By complementing existing plans and supplementing previous decisions, Jim helps his clients work toward financial success through a planning process that is client-focused through education, protection, and trust.

Jim emphasizes that a quality financial plan requires a comprehensive approach that looks beyond investment and insurance positions. He is passionate about helping individuals, families, and business owners make informed decisions across all areas that impact their financial future — embracing a holistic approach to protecting what clients have worked hard to build from unknown events, including market volatility, liability, taxes, and conditions that can compromise long-term financial security.

Jim is active in his professional communities of law and financial advising and commits his time to educating fellow advisors and attorneys. Jim loves to spend time with his wife, Dallas, and three sons, Paul, Silas, and Jude. His hobbies include basketball, college football, and local charitable volunteering.

Insley A. Edgar

COO & Fiduciary Financial Advisor

Phone: (386) 385-5915
Email: Insley@stjohnsasset.com

Insley Edgar has been a cornerstone of St. Johns Asset Management since 2016. Over a decade with the firm, her role has grown alongside the clients and the practice she helps serve.

A native of Putnam County, Florida, Insley holds a Bachelor's Degree in Organizational Management and brings a grounded, people-first approach to everything she does. What began as a foundation in office management and client service has evolved into something much broader: a career defined by operational leadership, fiduciary commitment, and a genuine investment in the financial wellbeing of every client SJAM serves.

As Chief Operating Officer and Fiduciary Financial Advisor, Insley plays a central role in ensuring that the financial plans designed for clients are not only thoughtfully crafted — but effectively implemented and kept on track over time. She works closely with advisors to coordinate cash flow strategies and income distribution planning, bringing the same logic-driven approach that defines SJAM's standard of care.

Insley's influence extends beyond the firm. She has been invited to serve on national boards, study groups, and organizations dedicated to educating financial firms on practice management, operational efficiency, and adherence to fiduciary duty. Her work in these spaces reflects a deeper commitment: raising the standard of care that advisors provide to the clients who trust them.

That commitment is personal. Insley finds purpose in building long-term relationships with clients — and in knowing that each day she's helped move someone closer to where they want to be.

Outside the office, Insley is married to James Edgar, an attorney practicing in St. Augustine. They have two children, Kylar and Iris.

Wade R. Hoag

Fiduciary financial advisor

Phone:(904) 644-7803
Email: Wade@stjohnsasset.com

Wade is a seasoned and results-driven Financial Services professional with over seven years of experience spanning relationship management, back-office operations, investment research, and data analysis. He brings a thoughtful, client-focused approach to wealth management, specializing in meeting the complex financial needs of high-net-worth individuals and their families. When not at the office, you'll find Wade on the ocean chasing big fish with friends and family.

"The majority of people who come to us are seeking clarity and control over their financial futures. It's hard to overstate the joy it brings me to see clients go from overwhelmed to empowered when it comes to their financial picture" 

Tom Troup

Financial Advisor & Fiduciary

Phone:(901) 283-0481
Email: Tom@stjohnsasset.com

Tom comes to St. Johns Asset Management (SJAM) with decades of capability as an executive in the orthopedic device market. He’s held roles in finance, marketing and sales, developing a deep understanding of client needs and ensuring positive customer outcomes.  

 Tom earned an MBA from the Kelly School of Business at Indiana University, which he applied in his corporate roles and now uses to help high-net-worth clients. His expertise includes portfolio management, financial modeling, and retirement planning. 

 He specifically understands the needs of SJAM clients because he’s been one for 10 years. Tom now enjoys working with Jim, Insley and the SJAM team, counseling his clients to achieve their financial and retirement goals.

 Tom also holds a unique niche providing guidance and financial analysis support for individuals facing divorce in Florida. He brings his personal understanding and empathy to those facing such a difficult time. 

 In his free time, Tom enjoys cycling, golfing, pickleball, and spending time with his wife, Christie, and their blended family.  

Jamil Neshewat

Client Services specialist

Phone: (904) 644-7803
Fax: (386) 385-5916
Email: Jamil@stjohnsasset.com

Jamil graduated with a degree in Finance from Wayne State’s Mike Illitch School of Business. He has enjoyed a successful career in real estate and is a licensed realtor in both Florida and Michigan. Jamil has worked in the area of finance for an internal medicine practice since 2018 and brought value through an ever-changing medical economy. 

Jamil dedicates his energy to helping medical and dental students, Residents and Fellows begin their financial education through his experience of working with hundreds of graduates; many of whom face similar obstacles while beginning their careers and practices. Jamil makes himself available to the demanding schedules of Residents.

Natalia Gonzales

Practice Manager

Phone: 386-385-5915 or 904-644-7803
Email: Natalia@stjohnsasset.com

Natalia Gonzales serves as Practice Manager at St. Johns Asset Management, where she plays a central role in shaping the client experience and ensuring every operational and communication touchpoint reflects the firm's commitment to clarity, consistency, and care.

With over 18 years of experience spanning project management, account leadership, brand strategy, and client relations, Natalia brings a rare combination of creative vision and operational precision to her work. Her career has taken her from the design studio to the executive table — holding roles as Marketing Director, Art Director, Project Manager, Account Executive, and Graphic Designer — giving her a well-rounded perspective that directly benefits the clients and team she supports today.

Throughout her career, Natalia has been the steady hand behind complex, multi-stakeholder projects — keeping timelines on track, clients informed, and outcomes aligned with expectations. She understands that strong client relationships are built not just on expertise, but on responsiveness, follow-through, and the kind of proactive communication that makes people feel genuinely supported.

At SJAM, she applies that same philosophy to every client interaction and internal initiative. From onboarding new clients to overseeing firm-wide brand consistency, Natalia ensures that the experience of working with St. Johns Asset Management is as thoughtful and seamless as the guidance the firm delivers.

A proud graduate of the University of North Florida, Natalia is deeply invested in the Jacksonville community and passionate about helping local professionals and families navigate important decisions with confidence. Outside of work, she enjoys life with her husband, family, and friends.

Rhonda J. Williams

Client Relationship Manager & Insurance Advisor

Phone: 386-385-5915 or 904-644-7803
Email: Rhonda@stjohnsasset.com

Rhonda J. Williams serves as Client Relationship Manager and Insurance Advisor for St. Johns Asset Management, where she helps clients feel informed, supported, and confident as they work toward their financial and insurance goals. She serves clients through the firm’s offices in Jacksonville, St. Augustine, and Palatka.

Rhonda brings more than 30 years of experience in the insurance and healthcare industries, with a background that includes Medicare, Medicaid, commercial insurance, self-funding, workers’ compensation, and special insurance programs. Her professional experience includes strategic planning, product development, provider relations, contract negotiation, client service, sales and marketing, and executive leadership.

Before joining St. Johns Asset Management, Rhonda held leadership and consulting roles with organizations including several Fortune 500 companies. Her work has included developing insurance programs, building provider networks, negotiating contracts, supporting health plan operations, and serving as a trusted liaison between clients, providers, payers, and business partners.

Rhonda’s connection to St. Johns Asset Management is also personal. More than 10 years ago, she became a client of the firm. Over the years, she experienced firsthand the value of thoughtful planning, trusted guidance, and relationship-based service. After seeing how effectively the firm helped manage her own financial affairs, Rhonda decided to join St. Johns Asset Management so she could help others pursue their financial goals with the same level of care and confidence.

As a Florida 2-15 licensed Insurance Advisor, Rhonda brings practical insurance knowledge, strong communication skills, and a client-first approach to her role. She is especially committed to building lasting relationships and helping clients better understand the decisions that affect their financial future, their families, and their long-term peace of mind.